Irene Rosenthal, principal, is a marketing professional with over 15 years of experience in qualitative research and marketing management. She has worked in product management for such companies as Quaker Oats, Alberto-Culver, Brach's Candy and U S West Communications, managing projects in new product development, strategic planning, advertising, promotion and branding. She also has significant experience as a research supplier, and has managed hundreds of qualitative projects.

Irene is a professionally trained focus group moderator, and has studied moderating techniques at the RIVA Moderator Training Institute. She holds an MBA in Marketing from DePaul University, and a BA in Music from Arizona State University. Irene is a member of the American Marketing Association, the Qualitative Research Consultants Association, the Phoenix Advertising Club and the Arizona Direct Marketing Association.

When she's not working, Irene enjoys spending time with her husband, a database developer, and her cute (but noisy!) Shetland Sheepdog. Irene is also an accomplished amateur musician, and enjoys performing on the recorder in several local ensembles.