At Rosenthal Marketing Services, you'll find a practical, actionable approach to answering your business questions. We have extensive experience in marketing and business management, so we understand the urgency of your research project and the pressing needs of your business. We know that marketing research may be just one of many things that you are responsible for, so we make the process easy for you.

We will work with you to understand your needs and objectives, and then handle the total management of your project. We take care of everything, from the recruiting, room rental and discussion guide development through moderating and the written report. All you have to do is observe! When the project is done, we'll provide you with clear direction and recommended next steps.

Our approach to qualitative research is highly flexible. There are several methodologies to choose from (to learn more, click here), and we will help you to determine which is best for your project. We like to use creative techniques to get beyond the surface comments and delve into your respondents' true feelings and attitudes.

We are also flexible in conducting your focus groups or interviews. Anything can – and does – happen in the qualitative research arena. We have the experience to think on our feet, and conduct your research with whatever it takes: tact, sensitivity and perhaps a bit of humor.